JANA RAKSHA
Dairy Development & Cattle Breed Improvement Program
MAJOR ACTIVITIES UNDER JANA RAKSHA
- Animal Health Care Facility
- Artificial Insemination Facility in rural areas
- Credit for purchase of animals
- Fodder production & storage
- Milk Collection & Distribution to the consumers (POUSTHIK MILK)
- Training & Exposure for capacity building
- Vermicompost & Improved Composting technology
- Total Recycling of byproducts
In this age of competitive world, a family cannot meet all its requirements from a sole occupation like agriculture which is almost a loss-making enterprise at the present context. A farmer also has all those requirements that of a city-dweller, especially in regards to the education of their children. Land does not provide an opportunity to these farmers, if the holding is less than 5 acres without adequate irrigation facility. It is in this context, Janakalyan felt the need to provide subsidiary sources of income generation to the peasant communities which are complementary to agriculture and easy to manage without many technicalities.

Veterinary Health & Artificial Insemination Camp organized by Janakalyan as backward support to the dairy IGA
Dairy is considered as a viable Income Generation Activity (IGA) for the area and also suggested by Technical Constancy Service Organization of Karnataka (TECSOK), Bangalore. Dairy Development & Cattle Breed Improvement Program (DDCBIP) is conceptualized to develop a climate resistant breed for the peasant communities. Individual as well as group enterprises are promoted through SHGs mobilizing credit (worth Rs.50,00,000) from Banks and schemes of Government of India such as SGSY.
It is then felt that without proper backward and forward linkages, no enterprise can become successful and thus designed the following initiatives for the peasant communities-
1. Arranged credit from various financial institutions for purchase of cows and buffaloes.
2. Promoted Milk Producers Cooperative Societies in each village and established milk route for collection of milk from the producers.
3. Set up Artificial Insemination and Veterinary Medical Services in the villages by recruiting qualified veterinary doctors.
Based on its learning from these interventions Janakalyan has developed a model to make the intervention successful under SGSY (Swarnajayanti Gram Swarojgar Yojana) of Government of India.

